For Immediate Release
Contact:
Lansing Martinelli
212/575.6400
Vera Wang, Inc.
Public Relations
VERA WANG SILVER AND GIFTS COLLECTION
NEW YORK, New York: October 24, 2003 --Vera Wang launches a Silver and Gifts Collection which includes sterling silver and stainless flatware, holloware, barware and giftware. The collection is developed in collaboration with Towle Silversmiths.
The Vera Wang Silver and Gifts Collection is inspired by the designer's unique and highly intimate relationship with brides. Vera Wang's understanding of the bride goes far beyond the wedding dress. Over the years, Vera Wang has gained tremendous insight into the considerations a bride and a couple make in creating their new home together. It is with this rare perspective that Vera Wang is designing her Silver and Gift Collection. The collection was created with both a man and woman in mind. Typically, registry has been perceived as a woman's experience. Today, the registry experience is an interactive one. It is about making a home together - about building a lifestyle - and decisions are shared by both the man and the woman. This approach is both unique and modern.
Vera Wang Silver and Gifts Collection celebrates both the tradition and beauty of sterling silver. The product is unmistakable; it is able to speak in both a sophisticated and effortless way. The flatware patterns, offered in sterling silver as well as stainless, have a weight and dimension that communicate quality and a confidence that the Vera Wang customer embraces. The flatware has been designed to create a sensual and unique experience, reinforcing the designer's belief that "in today's busy lifestyle with little room for quality time, dining brings people together. Certain details - the beauty of a table setting, the design elements of a china pattern or the weight and quality of a fork or spoon - make the experience of eating a tactile one." The holloware, barware and gifts, including vases, bowls, trays, frames, votives, candlesticks, boxes, martini shakers, champagne buckets and wedding gifts such as toasting goblets and kissing bells, reflect a simplicity that encourages the user to display it, to enjoy it, to live it. The pieces are simple and pure, intended to be mixed with a traditional or a modern table setting.
Vera Wang believes silver is relevant today because silver is luxurious and precious in an understandable way. Her philosophy is to live luxury everyday: patina adds character; scratches are okay. The objective of the collection was to make silver less intimidating and to reinforce the secret of silver - it endures. When polished, it looks brand new - even after twenty years of use. As a designer, Vera strives for the best. Thus she approached stainless as if it were sterling - detailed, balanced and of the best quality. Yet the use of stainless as a material responds to how today's generation lives.
Vera Wang Silver and Gifts Collection is modern, intelligent, clean and tactile. It can be mixed with non-Vera Wang product or simply stand alone because it is clean, elegant and simple.
About Vera Wang
Vera Wang is one of the world's premier designers, creating luxury collections in bridal and ready-to-wear. In 2000, the company carefully began extending the brand into new product categories. Today, the Vera Wang vision is lifestyle that is defined by being youthful, modern and whimsical "with attitude." Vera Wang creates collections in eyewear, footwear, fine jewelry, fragrance and home in addition to fashion. Each collection is approached with a passion for detail, an understanding of luxury and a desire to equate sophistication with simplicity. For more information on Vera Wang, please visit the company's website at www.verawang.com.
About Syratech
Vera Wang Silver and Gifts was developed in partnership with Syratech Corporation.
Syratech brings tremendous heritage to the partnership. Their dedicated team of professionals work with the finest craftsmen and artisans to translate Vera's designs into beautiful pieces. Syratech's expertise and resources have allowed Vera Wang to create product at a luxury-like level of quality and workmanship. Founded in 1986, Syratech Corporation (www.syratech.com) designs, manufactures, markets, imports and distributes many of the leading brands in silver and home fashion, including Wallace Silversmiths, Towle Silversmiths, International Silver Company, Melannco International, Rauch, Rochard and Silvestri.

















